A writer and copy expert
My Work
Here are a few of the most exciting projects I got to work on, from ideation to execution. These projects played a huge role in shaping me as a writer and a professional.
01
Wish Nahi, Vanish Karo
Vanish
A new positioning for Vanish that is both insightful and memorable, and a launch campaign to bring it to life.
02
Raksha Jyoti
Mortein
An impactful Mortein social campaign with product innovation, addressing a safety issue rooted in age-old tradition, solved without compromising cultural respect
03
Celebration Zaroori Hai
IndusInd Bank
A festive film for IndusInd Bank to strengthen brand affinity while delivering a meaningful, higher-order message.
04
Happy New Year
IndusInd Bank
A New Year campaign for IndusInd Bank aimed at deepening brand love and conveying a thought-provoking message.
05
Vanish the Difference
Vanish
A heartfelt social campaign for Vanish that portrays how, even though uniforms are meant for equality, they can also become the very cause of disparity.
07
Khana Sirf Khana Nahi Hota
Catch
To craft a compelling campaign with the objective of redefining Catch's identity and launching its illustrious new brand ambassador, the iconic Akshay Kumar.
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06
The Light Goes Missing
Vivo
With the launch of the new model in their V Series, Vivo wanted to create a film to highlight their most unique feature, i.e. wedding filters.
08
Theatre Hijack
Mortein
Outdoor activation to launch Mortein’s new odourless refill in Southern India, in an impactful and memorable way.
09
Smart+ and Odourless
Mortein
A captivating launch film for Mortein’s new odourless refill tailored to the audience of southern India, addressing their unique preferences and requirements.
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10
Har Ghar Ka Skin Specialist
Hamdard Safi
To conceptualize and execute a transformative campaign for the traditional, household brand Safi, giving it a fresh and contemporary identity.
11
Jadein Mazboot
Mamaearth Onion Shampoo
To create a 360-degree campaign for Mamaearth's Onion Shampoo, designed to not only convey its functional attributes but also deliver a resonating emotional message that leaves a lasting impression.
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12
Vardaan
Carryminati X Arctic Fox
The nationwide launch of Arctic Fox's new range of denim jackets through a music video with its brand ambassador and country's biggest Youtuber - CarryMinati.
13
For Family
Heads Up For Tails - Brand Film
A heartwarming music video that launched Heads Up for Tail's core philosophy and
its new positioning.
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14
Diwali Campaign
Heads Up For Tails
A Diwali Campaign keeping the positioning of the brand in mind that had to be executed on a shoestring budget.
15
Identity Building
Nestaway
I assisted a senior writer in building a new verbal identity for Nestaway, as a part of its overall rebranding.
16
HUFT x Marvel Launch
Heads Up For Tails
A 360 degree campaign to launch Heads Up for Tails’ new range of Marvel pet products.
Work that could have been
A writer’s portfolio has many successful projects, but even more incomplete ones. Here are a few ideas and scripts I am extremely proud of, but couldn’t see them come to life due to either practical or operational issues.
01
From the Eyes
of the Beholder
Absolut Vodka
A travel series for Absolut that would bring out the essence of the brand and soildify its positioning, i.e. Born Colourless.
17
CarryMinati VS. Indian Parents
Arctic Fox
A digital ad-film to promote Arctic Fox’s range of Gaming Backpacks in a way that is impactful and can leave a long-lasting impression.
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02
The Big Fat Zoom Wedding
Pidilite
A brand film for Pidilite by recreating their iconic "atoot jod" narrative in a way that was contextual and relavant during the lockdown period.
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03
Dekh ke Bolo
Sansui
A disruptive campaign to raise the awareness of Sansui products among consumers.
04
Drop the Drama
Cred
An ad campaign to promote Cred’s new rent payment feature where we bring back villains from the 90’s.
