A writer and copy expert
Marvel Range Launch - Heads Up for Tails
Strategy | Conceptualisation | Copywriting
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HUFT collaborated with Marvel and designed a collection of pet products. Since this was a big move for them, they wanted the launch to be of high impact.
The idea was to launch this collection like a Marvel movie release. A detailed campaign was planned with assets extended from the pre-launch to the post-launch period. The aim was to generate intrigue among the audience and finally launch the series as something designed for their real life superheroes. In this way, the launch took inspiration from both HUFT and Marvel.
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We began with a teaser which only gave a sneak peak into what was coming up, without revealing the product.
A few days after that we released a trailer that was a recreation of the Marvel Universe introduction sequence.
After that each superhero-specific series was launched one by one with a set of dynamic posters that resembled the actual Marvel movie posters.
The campaign was concluded with a series of user generated photographs and videos that were shared by our first set of buyers.
