Diwali Campaign  - Heads Up For Tails

 Conceptualisation | Screenplay | Execution 

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HUFT wanted to roll out a campaign on Diwali to not only showcase the spirit of the festival but also solidify their positioning which was still new. 

 

Lakshmi puja is one of the most important rituals of Diwali. The insight was that the puja never begins before every member of the family joins in. I saw this as an opportunity to portray our brand message, i.e. pets are family. 

 

While the client loved the idea, the challenge was to execute this project on a shoestring budget. I worked with a couple of in-house DOPs to bring this film to life. 

 

The film was shared on Youtube and Instagram, and gained a lot of organic positive engagement. Check it out