Theatre Hijack  - Mortein

 Conceptualisation 

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Mortein wanted to introduce its groundbreaking new formula to the discerning market of southern India. Unlike conventional mosquito repellent devices, this innovative variant came with an unprecedented feature—a complete absence of chemical odour. As a pioneering product in its category, Mortein aimed for a launch that would make an unforgettable impact.

 

This activation was meticulously crafted with a keen understanding of the South Indian audience's deep-rooted passion for grand, cinematic experiences that transcend the ordinary.