Smart+ and Odourless  - Mortein

 Conceptualisation | Screenplay 

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The aim was to design a campaign that will spread awareness regarding Mortein’s innovative odourless mosquito repellent refill in Southern India. This campaign sought to tackle the long-standing issue effectively addressed by this unique product.

 

The challenge was to structure the campaign, particularly the film, around a profound human insight that would not only captivate consumers but also prompt them to reevaluate their current mosquito repellent solutions.