The Light Goes Missing  - Vivo

 Conceptualisation | Screenplay 

​

When Vivo V27 made its debut, an independent and parallel campaign was conceived to unveil its distinctive feature—bespoke wedding filters intricately crafted to capture the essence of Indian weddings, with their vibrant hues and opulent grandeur.

 

The challenge was to evoke the profound emotions associated with weddings and position this phone as an indispensable companion for your special day, achieved through emotional storytelling.